ENVIRONMENTAL DESIGN: PETCO-BIG HEART PET BRANDS
At Interbrand Design Forum, I collaborated with environmental designers to create a dog snack destination in Petco for Big Heart Pet Brands. The new planogram and fixturing organized the area into three clear categories for ease of shopping that also included endcaps dedicated to new, seasonal and multi-solutional products. The graphic system consists of gondola backer paper, shelf strips, in-aisle blades, large and small headers, and shelf blockers. The new graphic system gives the new dog snack area a playful and cohesive feel with vibrant colors, chalkboard and wooden slat materials, circle repetition and energetic photography.
